Good businesses grow by word-of-mouth referral.
Despite all the buzz about online advertising, people still buy from people they know or by a referral from a friend.
Most advertising platforms aren’t trusted.
Google and Facebook are not trusted, are reactionary and not relational, and sometimes even annoying (hence the rise of ad blockers).
So how can you advertise in a way to build trust and relationships?
Chadds Ford JunXion is a monthly high-end publication that reaches Chadds Ford including the Radley Run Country Club area. The publication is cherished (don’t take our word for it, click here) because it’s:
Written by the actual residents it’s sent to (the fancy term for this is user-generated content, like Facebook).
Private and these are people who don’t want their stories shared online or sitting in coffee shops; the content can’t be found anywhere else.
High quality design, photography, and sponsors that the residents appreciate—we take a ton of pride in every issue.
The businesses we select as sponsors stay in front of the residents not as a solicitor but as a supporter of their story. Sponsors also get to meet residents at private social events to build in-person relationships. In many cases, resident testimonials are included right in the ad, which quickly builds trust and helps a business grow more rapidly. JunXion can execute on this “Word-of-Mouth Amplification” growth strategy given our focus and relationships with our readers.
Examples of Word-of-Mouth Amplification
Smart businesses are already benefiting from JunXion including U Financial, Somerville Manning Gallery, Currie Salon, and many others (full list here).
Want to learn more about how your business can grow by supporting residents? Click here to see what we look for, call Ryan at (717)222-9547, or click below to get started.