How to Maximize Your JunXion Sponsorship
We have years of experience helping top businesses across many industries grow market share in affluent communities. Here’s what we know to be true.
First, it’s important to recognize that all customers go through a Buying Process, whether they are aware of it or not. Their interest is stimulated as they consider Why Change, Why Now, and then Why Your Business.
We work to understand the typical length of the buying process in your industry. Our platform is designed to vastly improve our Sponsor position in the critical Interest and Evaluation stages. We also provide feedback in how to improve the Sponsor business in the Decision stage.
Because of the value of what we do in the community across online, print, and in-person channels, our Sponsors build goodwill and brand position. However, this does not guarantee new customer conversion. With over 100 business clients in our market to date, we have enough case studies to have a gut feel for what will work and what is needed beyond the “ad” visual in the newsletter each month.
“With a good ad, 1/3 of the time a sponsor will have a strong ROI, 1/3 of the time they’ll break even, and 1/3 of the time they’ll lose. That’s why we offer, and have the ability to execute, additional tactics to our sponsors. This is how we outperform in the market for our sponsors.”
Top sponsors take advantage of our expertise (much of it at no additional charge).
| What We Can Do Together | Value of Service* | Why It's Important | How We Do It | |
|---|---|---|---|---|
| Help You understand Your Unique Selling Points (USP's) | $2,500 - $5,000 | This is what makes you unique versus others and drives all of your messaging. | We have done this professionally for fancy consulting firms and have exercises to help mine out your USP. | |
| Help You Understand the Market | $2,000 - $10,000 | Southern Chester County is a great market, but a hard one to crack. The best sponsors listen to market feedback and adjust accordingly. | We know the market as well as anyone, and have a network of residents to help us get live market feedback, and conduct surveys, when needed. | |
| Create A Visual/Ad That Gets Noticed | $500 - $5,000 | Fresh ads build confidence and the best use credibility boosters like work examples and testimonials. | For 75%+ of our sponsors, we drive the concept creation and do all of the ad design work. We have Fortune 500 marketing experience and a network of 100 designers we work with. | |
| Introduce You Around at Events | $2,500 - $7,500 | Meeting people in-person is one of the most effective way to gain new customers in affluent markets. | We host events where 90% of attendees are residents, and we introduce our sponsors in a way that sets them up for success! | |
| Incorporate You/Your Business in Extra Content (Outside Your Ad) | $500 - $1,500 | We can often educate the community about your business in more detail outside of your ad. Learning more about you in the context of a story helps to weave you into community life. | Work with our team to complete a Sponsor Spotlight (for 24+ month agreements), Ask the Expert, or Executive Interview column. Or, if you're a resident, we'll help share part of your story in another area. | |
| Tailor Your Sales Kit to Be More Effective | $1,000 - $2,500 | We'll show you how to leverage your community sponsorship and other best practices to have a presentation that generates better results. | We have experience on a high-priced sales consulting firm, and have helped create over 150 sales decks. | |
| Create A Short Promotional Video | $1,000 - $2,000 | Video is the medium of the day, and while its tough to do well, we've helped create hundreds of short promo videos that get the job done. | We jump in and quickly create, from start to finish, a video featuring your business that we then help you implement into your marketing campaigns. | |
| Create a Web Landing Page or Website | $1,000 - $5,000 | It's important for most businesses (not all) to have a solid online presence. We know all the tricks of the trade and can help you determine what you need (and what you don't). | In cases where simple landing page is needed, we've been known to just build it ourselves (often in under 90 minutes). If we can't, we have two firms we work with that are fast and very cost-effective. | |
| Get Professional Office/Staff Photography | $1,000 - $2,000 | As publishers of award-winning content, we know the value of good photography. It can make your business look great, or fall flat. | We bring in a talented photographer from our Rolodex who does as good a job as the top priced firms for much less, and quickly. | |
| One-on-One Strategy Session | $250 - $500 | There is no one-size-fits-all approach to business, and sometimes we just need to meet to help achieve a breakthrough. | We take the time to meet with sponsors and address a multitude of challenges and have a track record of surfacing ideas and new connections to help move past them. | |
| B2B Introductions to Referral Partners | $1,000 - $2,500 | Meeting other business owners who can send you business can be one of the fastest ways to grow your business. | We make direct intros and host valuable and intimate networking events that consistently result in new business for our sponsors. | |
When a sponsor takes advantage of our help to do the things listed above, 95% of the time they see an ROI. It’s that simple.
Biggest Mistakes Made By Sponsors
Not giving it enough time - Affluent homeowners are busy, they travel a lot, are involved in many endeavors, and may take more time to gather information. However, when they do buy, they tend to be bigger customers and with a good experience will refer multiple other customers since they tend to have larger networks and more influence in those networks. Consider how long the sales cycle is and the Total Lifetime Value (TLV) of a customer from this market in considering your sponsorship.
Boring ads - While repetition is necessary, staying with the same message or not investing time to think through what will resonate with the audience results in readers "tuning out” when they see your business, or worse, seeing your firm as unimaginative.
Lack of in-person presence - While social events can be hit or miss, our top sponsors build relationships at our events that result in new customers that then refer more new customers. If we’re highly encouraging you to show up at an event, make it a priority!